Naruto video games have appeared on various consoles from Nintendo, Sony and Microsoft. Most of them are fighting games in which the player controls one of a select few characters directly based upon their counterparts in the Naruto anime and manga. The player pits their character against another character controlled by the game's AI or by another player, depending on the mode that the player is in. The objective is to reduce the opponent's health to zero using basic attacks and special techniques unique to each character that are derived from techniques they use in the Naruto anime or manga.[94] The very first Naruto video game was Naruto: Konoha Ninpōchō, which was released in Japan on March 27, 2003, for the WonderSwan Color.[95] Most Naruto video games have been released only in Japan. The first games released outside Japan were the Naruto: Gekitou Ninja Taisen series and the Naruto: Saikyou Ninja Daikesshu series, released in North America under the titles of Naruto: Clash of Ninja and Naruto: Ninja Council.[96][97]

Trading card game
Naruto Collectible Card Game (ナルト- カードゲーム, lit. Naruto CardGame?) is a collectible card game based around the Naruto series. Produced by Bandai, the game was first introduced in Japan in February 2003.[98] Bandai began releasing the game in English in North American in April 2006.[99] The game is played between two players requiring players use a customized deck of fifty cards from the set, a game mat, an item to act as a "turn marker" for noting whose turn it is, and a "Ninja Blade Coin" which is primarily used to flip for making decisions. In order to win, a player must either earn ten "battle rewards" through their actions in the game, or they must cause the other player to exhaust their deck.[100]

The cards are released in named sets, called "series" in the form of four different 50-card preconstructed box sets.[98][99] Each set includes a starter deck, the game mat, a turn-counter, and one stainless steel "Ninja Blade Coin". Additional cards are made available in 10-card booster packs, and deck sets, primarily for retailers, contain all four box sets available for each series. Cards for each set are also made available in collectible tins, containing several booster packs and exclusive promotional cards in a metal box.[101] By October 2006, seventeen series had been released in Japan spanning 417 unique cards.[98] As of August 2008, ten of these series have been released in North America.[102]

Art and guidebooks
Several supplementary books of the Naruto series have been released. An artbook named The Art of Naruto: Uzumaki contains illustration from the Part I manga and was released in both Japan and the United States.[103][104] For the Part II manga, an interactive book called PAINT JUMP: Art of Naruto was released by Shueisha on April 4, 2008.[105] The latest artbook was published on July 3, 2009 under the name of Naruto.[106] A series of guidebooks for the Part I called First Official Data Book (秘伝·臨の書キャラクターオフィシャルデータBOOK, Hiden: Rin no Sho Character Official Data Book?)[107] and Second Official Data Book (秘伝·闘の書キャラクターオフィシャルデータBOOK, Hiden: Tō no Sho Character Official Data Book?)[108] were released only in Japan. The third databook, Character Official Data Book Hiden Sha no Sho (秘伝・者の書 ― キャラクターオフィシャルデータBOOK, Hiden: Sha no Sho - Kyarakutā ofisharu dēta book ?) was released on September 4, 2008, and adapted Part II from the manga.[109] These books contain character profiles, Jutsu guides and drafts made by Kishimoto. For the anime, a series of guidebook called Naruto anime profiles were also released. These books contain information about the production of the anime episodes and explanation of the characters designs.[110] On October 4, 2002, it was released a manga fanbook named Secret: Writings from the Warriors Official Fanbook (秘伝・兵の書 ― オフィシャルファンBOOK, Hiden: Hei no Sho - Ofisharu fan book?).[111] Viz published it in North America on February 19, 2008 under the name of Naruto: The Official Fanbook.[112] Another fanbook was released to conmemmorate the series' 10th anniversary. It includes illustrations of Naruto Uzumaki by other manga artists, a novel, Kishimoto's one-shot named Karakuri and an interview between Kishimoto and Yoshihiro Togashi.[113]

Reception
Manga
Naruto has been well received in both Japan and the United States. As of volume 36, the manga has sold over 71 million copies in Japan,[114] while in 2008 it increased to 89 million.[115] In April 2010, Shueisha announced Naruto sold 100.4 million copies, becoming the fifth manga from Shueisha that sold more than 100 million.[116] During 2008, volume 43 sold 1.1 million copies becoming the 9th best-selling comic from Japan. Volumes 41, 42 and 44 also ranked within the top 20, but had smaller sold copies.[117] In total, the manga sold 4.2 million copies in Japan during 2008, becoming the 2nd best-selling series.[118] In the first half from 2009, it ranked as the 3rd best-seller manga from Japan, having sold 3.4 million copies.[119] In such period, volume 45 ranked 5th with 1.1 million sold copies, while volume 46 ranked 9th, having sold 864,708 copies and volume 44 at 40th place.[120]

The Naruto manga series has become one of Viz's top properties,[121] accounting for nearly 10% of all manga sales in 2006.[122] Gonzalo Ferreyra, Vice President of Sales and Marketing for Viz, noted that the volumes's sales of Naruto astonished him as the attrition on the series is relatively low.[123] ICv2 has listed it as the top manga property from North America several times.[124][125] The seventh volume of Viz's release became the first manga win a Quill Award when it claimed the award for "Best Graphic Novel" in 2006.[122] The manga also appeared in the USA Today Booklist with volume 11 holding the title of the highest ranked manga series on the list, until it was surpassed by volume 28, which claimed the 17th rank in its first week of release in March 2008.[126][127][128] Volume 28 also had one of the biggest debut weeks of any manga in years, becoming the top selling manga volume of 2008 as well as the second best-seller book in North America.[129][130] During its release, volume 29 ranked #57, while the volume 28 had dropped to #139.[131] In April 2007, volume 14 earned Viz the "Manga Trade Paperback of the Year" Gem Award from Diamond Comic Distributors.[132] The manga series also became the top manga property from 2008 in the United States with 31 volumes having been published during the chart.[133] Searches for the word "Naruto" were #7 on the Yahoo! web search engine's list of the top 10 most popular search terms of 2008, and #4 from 2007.[134] Responding to Naruto's success, Kishimoto said in Naruto Collector Winter 2007/2008 that he was "very glad that the American audience has accepted and understood ninja. It shows that the American audience has good taste... because it means they can accept something previously unfamiliar to them."[135]

The series has received praise and criticism by several reviewers. A. E. Sparrow from IGN noted how some manga volumes focus only in certain characters to the point the number of fans increases. He also praised the way that Kishimoto manages to make a remarkable combinations of fighting scenes, comedy and good artwork.[136] The anime and manga magazine Neo described Naruto's character as "irksome", but attributed the series' "almost sickening addictiveness" to its level of characterization.[137] Carl Kimlinger from Anime News Network (ANN) praised the designs of the characters, since every one shows their unique way of acting and appearance. He also noted how even the "goofiest looking character" can act "damn cool" when he fights. However, Kimlinger noted that in some volumes there are several fights, so the plot is not able to develop, however he praised how each of the battles were emotional.[138] The series has also been praised for remaining enjoyable after several volumes by Javier Lugo from mangalife.com, who also praised the antagonists as well as the fights scenes from the manga. Kishimoto's artwork was also commented by Lugo as it makes the story "dramatic, exciting, and just right for the story he’s telling".[139] The start of Part II has been praised in another review by Casey Brienza from ANN. She noted how well the characters were developed as they had new appearances and abilities. Brienza also praised the balance between plot and action scenes allowing the readers the enjoy the volume. However, she noted that it is not frequent that all the volumes have the same quality.[140] Briana Lawrence from Mania Entertainment added that in Part II, the manga feels "adult" since several characters grew up but there are still comedy parts in the series. However, Viz's translations were criticized for being "inconsisent" due to the change of some Japanese terms to English, while other words were left intact.[141]

Anime
In TV Asahi's latest top 100 Anime Ranking from October 2006, Naruto ranked 17th on the list.[142] Naruto Shippuden has ranked several times as one of most watched series in Japan.[143][144] The Naruto anime adaptation won the "Best Full-Length Animation Program Award" in the Third UStv Awards held in the University of Santo Tomas in Manila, Philippines.[145] The first of the DVD compilations containing thirteen episodes, released by Viz was nominated at the American Anime Awards for best package design.[146] It also ranked as the third best-seller anime property from all 2008.[147] Naruto was named "Best Full Animated Program" at the USTv Student's Choice Awards 2009 held at the UST Medicine Auditorium on February 19, 2009.[148] In ICv2's "Top 10 Anime Properties" from the first half of 2009, Naruto ranked as the second best anime franchise.[149] The episodes from Naruto: Shippuden have appeared various times in Japanese Anime TV Ranking.[150][151] DVD sales from Naruto: Shippuden have also been good, having appeared several times in the Japanese Animation DVD Ranking.[152][153] The freely streamed episodes from Naruto: Shippuden have an average of 160,000 viewers a week.[154] Naruto has also been 20th among shows and channels from Hulu in February from 2009. In Joost, it was first during the same month. In February, Naruto: Shippuden was first among the animated shows on Joost while Naruto stayed second.[155]

The Naruto anime was listed as the 38th best animated show in IGN's Top 100 Animated Series.[156] Reviewers noted that the primary focus of the series was on the fighting since they consider that the fight scenes are more dedicated than backgrounds. The music has also been noted to be a good match with the fighting scenes though it sometimes interferes with the dialogues.[157] Martin Theron from ANN criticized the series for long fights, but he also noted that most of them break the "stereotypical shōnen concepts." The soundtracks have been praised for enhancing the excitement and mood of the storytelling.[158] Although Christina Carpenter of T.H.E.M. Anime Reviews considered the characters from the series as "likeable", she commented that most of them did not surpass the "stereotypics" that appear in shōnen manga. She also considered Kishimoto "an average artist at best" and derided the poor transition of his artistic style into animation.[159] Despite this, the second reviewer from T.H.E.M. Anime Reviews, Derrick L. Tucker, admitted that when the animators were at their best, they produced "artistic renderings that leave little to be desired on the part of fans of the manga", but concluded the animation was "a mixed bag". He also added that while fights were entertaining, due to the large number of them, the plot takes time to continue.[160] Some critics panned the Battle at Hidden Falls special, as being a throw back to the earliest episodes of the main Naruto series. ANN' s reviewer called it a poor addition to the Naruto franchise that didn't "do the series justice" but may make viewers gain new appreciation for how far the series has progressed since its earliest episodes.[161] Todd Douglass Jr. from DVD talk commented the OVA was good overrall but it still lacked the depth that common story arcs from the series have.[162] Naruto: Shippuden received good response from Activeanime's David C. Jones who commented on the new characters designs and the animation's improvement. Like Lawrence when reviewing the Part II manga, Jones also felt the series to be more serious and more dramatic.[163]